Everyone’s a Player
“Gutenberg made everybody a reader. Xerox made everybody a publisher. Interactive telecommunications is making everybody a lobbyist and politician.”
-Len Sweet on Direct Democracy
And it’s true. Maybe you’ve heard of the little digital tool called Wiki. Or remember when Converse had enthusiasts create and send in 24-second films for the chance to have the best one become a nationally televised ad? Or how Converse allows shoppers to design their own shoes.
We can customize anything we want…not just shoes, but our haircut, what we drink, the players on our team. We no longer have to settle for just “being like Mike.” We can just be him.
Connectivity. Participation. We all crave it. And we’re getting good at it.
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About
I am a husband. My wife is beautiful. Her name is Beth. I am a musician. I think melodies are pretty. Capris are nice in the springtime. I currently lead worship at Elevation Church in Charlotte NC. I also have a pop rock project titled Starbore. Find it on I-Tunes.
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You said
dreamofatree on For All Your Production I… Christy on For All Your Production I… sam on For All Your Production I… Sarah on For All Your Production I… B on Caption!!
it’s actually a little scary!!
A little scary….but I do like my custom K-Swiss :X
Good stuff, BTW, my buddy Steve had his Converse commercial air nation-wide. Did you ever see the one where the dude’s on an old school bike with a banana seat and he jumps over a row of Chucks…that was his.
viva la art
randy, that’s sick man. i actually haven’t seen that one, but i’ll look for it.